Entries closed on March 14, 2022
The past couple of years have been a churn. Sometimes time races away like a silent bullet without you noticing and sometimes it drags like a weight tied to the feet of a prisoner. But then it is important to not move sometimes like you could hold it in your gaze.
The loop captures my relationship with the time I spend on my art. Through this piece I acknowledge that I find myself in a void, struggling to keep up with the running seconds. My study table and shelf rest as a metaphor for my surroundings, reminding me to keep at it.
Aside from the time I've lost by wasting it away, most of my experience with time is just me patiently waiting it to pass by and something to happen.
Time is a deeply personal experience and a highly unpredictable medium. As we strive to conquer time, there are moments when we find ourselves running behind it, and others when we are surprised at an unexpected route it has taken — stretching and compressing on its own whims and fancies. This year, FIG invites you to use the medium of a looping GIF to visualise your experiences with the cycle of losing time and regaining control.
Meeta Malhotra
Meeta Malhotra is India’s leading brand+design strategist, having done foundational work for brands like Airtel, Kotak Bank, Vistara Airlines and more. Meeta was one of two partners at Ray + Keshavan and is an active player in India’s startup ecosystem, having invested in companies like YourStory and LetsVenture. Meeta is the founder of The Hard Copy in 2020 as a resource that offers case studies, insights and advice for anyone building a digital-first, design-led brand today.
Steve Lawler
Steve Lawler is a multimedia artist, director and creator. After founding Kult Magazine in 2007, he has helped connect brands and artists on an international scale. Since 2017 his latest offering EYEYAH! Is a creative platform for children, using creativity to inspire social change. Based out of Singapore, he also operates The Unusual Network of hundreds of artists and designers curating projects for brands, institutions and pop culture.
